Art is an expression of an individual’s will to society at large.

Design, on the other hand, is not self-expression. Instead it originates in society. The essence of design lies in the process of discovering a problem shared by many people and trying to solve it. Because the root of the problem is within society, everyone can understand plans for solutions and processes for solving the problem, in addition to being able to see the problem from the designer’s perspective. Design is appealing because the process creates inspiration that is engendered by this empathy…

Kenya Hara, Designing Design

Startups aren’t art. They are design. The best products evoke empathy. Users think, “Wow, someone understands my problem and how best to solve it.”

Take the bold sentence above and change one word: The essence of a startup lies in the process of discovering a problem shared by many people and trying to solve it.


13 thoughts on “The essence of a startup

    • Yes, that’s right. But startups need to understand empathy better than a dry cleaner or a sandwich shop. They have to create new kinds of understanding, new forms of empathy.

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  3. Love this post! We’re trying to solve the problems of the independent author, uncovering and understanding the deeper issues are part of the design. Form follows function, right?! Just need to find that sweet spot of useful and simple. http://kbuuk.com

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  6. You really made many superb items inside your article, “The essence of
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