Facebook Apple
Users in M 850 200
Developer Pay Out in 2011 in $B 1.4 3.75
Developer Revenue Share 70% 70%
Value per User per Year  2.35  26.79
GDP of total ecosystem in $B  2  5.4

The difference is much bigger than I expected. I think it’s driven by:

  • one click purchase on iOS
  • greater game diversity on iOS

It’s probably the reason behind Facebook’s recent carrier billing announcement. We should expect Facebook to develop mobile app distribution platform on mobile – maybe one to rival Amazon.

Source: public statements and SEC filings of Apple and Facebook


One thought on “Apple’s gaming user is worth 10 times as much as Facebook’s gaming user

  1. Pingback: Clash of Ecosystems: Apple’s Gaming User Is Worth 10 Times As Much As Facebook’s Gaming User | StatSpotting!

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