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Reading through Om’s reflections on 10 years of blogging, I sighed. Ten years of filling a page three times daily is a Herculean effort. But Om is human. Over his decade of drafting, his annual word count declined.

Om’s post is a chance to review his writing career and reflect on blogging broadly. Blogging is undergoing slow, inexorable, secular change. Tumblr, Facebook and Twitter have cannibalized short form posts, leaving behind longer form points of view. Instead, blogging has become a body of work an author gives/leaves to the world, a legacy of sorts.

Contrast Om’s trends with Andrew Chen who abandoned daily blogging and built a blogging roadmap, favoring fewer longer posts rather than more frequent, shorter asides. Perhaps Andrew was inspired by Paul Graham, who also pens essays. And then there’s Fred Wilson, a blogger who, like the mailman, delivers a short post every day through rain, sleet or snow. Each author has a different and successful approach that respects the community they address.

Mandy Brown, Comms Director at Typekit, posted about the ramifications of these changes on publishing.

We can no longer think of publishing as a broadcast medium. It isn’t, not anymore. The web requires that we listen and converse as much as (if not more than) we ship…It means that we publish for people, not to them….

Something about the nature of digital content seems to give us permission to slack off editorially. Digital formats are routinely marked by slapdash editing and nonexistent proofreading—a sign of how little anyone cares. 

She states two important points: the first, publishing means communicating with a community, has been made many times. The second, about “slapdash editing and non-existent proofreading” resonates with me. I’m changing the way I blog. I’m writing articles 3 days in advance and editing each one for the next 2 days, before it’s published. My aim is produce better, more thoughtful, more concise posts – a better body of work that I can review in ten years.

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