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Convergence devices like iPad and tablet will blend the content consumption of a PC user with the simplicity of mobile payment mechanisms and generate enormous new revenue opportunities.

Poverty for publishers and money in mobile 

Enticing users to pay on the desktop/notebook web has been a difficult, almost Sisyphean, exercise.  As a result of the revenue scarcity from paid content, content publishers have resigned themselves to advertising-based businesses. Core printing business are faltering placing more pressure on online revenue generation.

On mobile devices, the story is quite different: paid content has massively exceeded expectationsl. Revenues from app stores are in the hundreds of millions of dollars only 24-36 months after launch; this revenue is probably 2 orders of magnitude larger than that of paid content on the web. 

Payment success factors

Mobile payments succeed because of three factors:

  1. There is compelling content to buy
  2. Typing is a pain, so creating a one-time account is immediately beneficial to a user
  3. One click decreases friction and increases sales

Tablets are a massive opportunity for content

Tablets will bring the effortless and friction-free payments mechanisms from mobile with the content consumption patterns of desktop/notebook devices. The chemical reaction of these two is cash. This represents an opportunity for large and small companies alike.

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