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Part of my role at Redpoint is to aggregate interesting data. I’m going to start posting it weekly in the hopes it can help others. 

Internet

Same store sales numbers for e-commerce sites are suggesting the rebound is very real, with February showing a 5% growth over January and Q1 2010 showing a 3% growth over the busy holiday shopping Q4 2009, according to TBI Research.

Google ceases search results censorship in China. Chinese government blocks access to Google as a result. Baidu stock price increased about 5% on the news. China Mobile and China Unicom have removed Google search from the Android operating system. 

Google’s Ad Sitelinks has increased revenue 30-40% on a per advertiser basis. The feature allows search advertisers buying their own brand names to add additional links to a search engine result . Macy’s includes links to “free shipping deals,” “shop online,” “find a store,” and “account login”.

Google launches retargeting, enabling advertisers to target users how have searched for keywords elsewhere on the web.

Microsoft announces that Silverlight is now installed on 60% of computers, up from 45% in 4 months. This has been driven by content partnerships with NBC for the Olympics and March Madness

Fox announced Bitbop, a mobile TV app that will cost $9.99 per month. Most interesting, Fox have bypassed Hulu as the distribution mechanism. Hulu has announced a similar service.

Facebook updates privacy policy with two key changes:

  • Facebook alludes to a friend/place tagging mechanism that will enable friends to tag each other at places. This follows the same sharing model as photos and has some questioning privacy implications.
  • Facebook said it may start automatically sharing data about users with special partners the minute they visit a site for a more ‘personalized’ experience. FB will launch a web wide like button, a Meebo type toolbar.

OpenDNS announced over one percent of the world’s Internet users are using its services. It’s the first DNS provider to hit such a milestone, and it means that over 18 million people are using the service to access the web

GameStop launches Jolt, an online game which was acquired in mid-2009. Increasingly, game publishers view GameStop as strong competition and are looking to shift to online only distribution via Steam, OnLive and others.

Zynga is now selling prepaid cards at 12,600 stores in the US including 7-11, BestBuy, GameStop and Target.

John Pleasants, Playdom CEO, released some interesting data about game development:

  • Average game developments costs are $100-300k. 
  • Average game marketing budget is $150k or more.
  • Average paying user pays $20 per month for 3-6 months
  • Once largely fed on MySpace traffic, 75% of traffic is Facebook

 

Mobile

Ericsson announced at the CTIA conference today that mobile data traffic surpassed voice traffic worldwide at approximately 140,000 Terabytes per month at the end of last year. The data traffic was generated by an estimated 400 million smartphones set against 4.6 billion mobile subscribers making voice calls. 

AT&T announced the MicroCell, a $150 femtocell. It acts as a mini cell tower, routing cellphone calls, text messages, and data sessions over the broadband Internet connection. AT&T won’t charge a monthly fee for the service.

33% of Google’s mobile searches are local, according to the director of mobile advertising, Diana Pouliot.

Google Maps is displaying specific hotel prices in certain results to a small portion of users.

ngMoco announces 6 games for the iPad:  GodFinger, We Rule,Flick Fishing, NBA Hotshot, CastleCraft and WarpGate.

Verizon announces BilltoMobile as a mobile payments provider

Perseus Books, the largest independent publisher, signed a deal with Apple last week to sell books on iPad at a 30% revenue share.

Nielsen forecasts 50% smartphone penetration by Q4 2011

AdMob completed a mobile game developer survey:

  • 31% of developers are currently developing for more than one mobile platform and almost half (47%) said they plan on developing on more than one platform in the next 6 months. 58% of respondents develop for the mobile web.
  • More than 70% of iPhone developers plan to develop for Android over the next six months and close to half of Android developers (48%) plan to develop for iPhone. 

AdMob reports that Android has the same number of ad requests as iPhone in the US. Amazingly, this has happened in just 14 months. Android represents 24%

Highlights of the AdMob monthly report:

  • Symbian’s share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010.
  • Android increased its share from two percent in February 2009 to 24 percent in February 2010.
  • The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.
  • 7 of the top 10 selling phones in the US are Android.
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