Some interesting statistics about the local advertising market from a Piper Jaffray report:

Local ad market is significant and growing at 5% CAGR

  • Total local spending is about $80B down 7% y/y
  • Local online spending was $11.8B in '08 growing to $12.3 in '09

SMBs are moving online slowly but lack infrastructure and understanding
  • 26% of SMBs have invested in some form of SEM
  • 56% of SMBs do not have a website

SMBs are highly ROI sensitive and look to leads as indicators of success