With TechCrunch in the NYTimes and Mashable syndicating to CNN, I wonder when newspapers will simply become brands aggregating bloggers in their websites.

The model of the large newspaper is merging into that of a Federated Media type ad network, selling ads against an audience.

And journalists are moving more into to bloggers, managing their own brands like Arrington and Krugman whose names are often larger than the blogs and publications they carry.

I wonder how journalistic integrity and fact checking evolve with all this. Maybe it’s crowd-sourced.