With the advent of TV Everywhere, Hulu will be forced to charge for content. No content publisher in their right mind will give away for free what they could be generating revenue from.

With this migration to TV everywhere, we’re going to see the cable company hegemony continue, unless there’s a company out there somewhere that can figure out to deliver the content to the customers through a different pipe with a better experience or the tv ad market gets a huge boost from intelligent targeting and advertising revenues skyrocket.