Home

Rough Timeline:

Google Base: public user generated content

YouTube: public user generated videos

Google Local Pages: public algorithmically generated content

There are many more examples of Google looking to acquire content. Historically a search company avoiding Yahoo’s strategy of being a portal, Google is moving more into owned and operated properties, though of a different kind than Fox or IAC – instead of acquiring it, they are algorithmically generating content from the web

Media_httpecmashablecomwpcontentuploads200909oshathaipng_vlcxlbxjgeznybg

Margins on sites that are owned and operated (google.com, gmail.com, etc) are much higher than those on publisher sites where owners get a revenue share. To boost slowing growth, there’s no doubt that Google will seek higher margin businesses.

To wit, the launch of Google local pages (see image above) – an algorithmically generated page of Yelp-like data that will serve as a boon for SEO and for performance and brand ads.

Smart move, Google.

Advertisements