Facebook released new direct marketing options to the public this week.
The new unit was officially announced on Tuesday in New York, as part of Facebook’s larger push to promote its services to advertising world. Then, Facebook chief operating officer Sheryl Sandberg said that Texas Pete had given away 5,000 samples of its sauce in just two days, much more than it had been able to before.
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As Facebook pervades more of the web with Facebook Connect, more of our social fabric with ads in our feeds and our living rooms with integration into XBox Live, it’s going to be easier to imagine Facebook traveling in a million directions with it’s product, just as it is with Google.
Seeing such opportunities now implies someone has seen them much earlier than today and understood how ubiquitous Facebook would become.