GE has a stated goal to grow the company’s revenues by three times inflation, about 10%, which equates to a new $12B business each year. Chairman, Jeff Immelt, listed his five most desirable traits of new businesses.
Immelt’s Five Desirable Traits of a New Business Unit
1. Based on a fundamental technological advantage
2. Addresses a global market
3. Sells directly to a customer, not through channel partners
4. Provide multiple revenue streams
5. Use capital efficiently
From Warren Bennis’s Judgement
All in all, they’re very similar to traits sought in venture investments.