GE has a stated goal to grow the company’s revenues by three times inflation, about 10%, which equates to a new $12B business each year. Chairman, Jeff Immelt, listed his five most desirable traits of new businesses.

Immelt’s Five Desirable Traits of a New Business Unit

1.       Based on a fundamental technological advantage

2.       Addresses a global market

3.       Sells directly to a customer, not through channel partners

4.       Provide multiple revenue streams

5.       Use capital efficiently

From Warren Bennis’s Judgement


All in all, they’re very similar to traits sought in venture investments.