I’ve been doing lots of research to determine what leaders in different industry sectors actually do to provide value. One of the quickest ways to do this, I thought, is to read company self-summaries on press releases. There’s a big problem though. Read this:

Sapient, a business innovator, helps clients achieve extraordinary results from their customer relationships, business operations and technology. Leveraging a unique approach, breakthrough thinking and disciplined execution, Sapient leads its industry in delivering the right business results on time and on budget. Sapient works with clients that are driven to make a difference, including BP, Essent Energy, Harrah’s Entertainment, Hilton International, Janus, National Institutes of Health (NIH), Sony Electronics, Sprint Nextel, the U.S. Marine Corps, and Verizon.

Mmmhmm. Now I know exactly what Sapient does… The time we all take to read about companies, or to read marketing materials is valuable. We have to stop wasting each other’s time with drivel like this.